Case Study 3: From $0 to $10K in Less Than 30 Days

From $2.200 to $97.000 in Less Than 30 Days

How a retail-first snacks brand launched its online sales channel from scratch, and turned it into a profit engine in 4 weeks.

Escaping the Retail Trap

The brand was selling through retail, stores, in-person campaigns, and print promos. But every channel was taking a cut. With retail fees around 40–50%, and cost of goods at 30–40%, there was barely any money left.

Worse, they had no customer data, no control, and no way to grow predictably.

3 Steps to Sell Direct to Consumer

🛠 Step 1: We Built and Tested 12 Ads, with $100/day on Meta

We started lean. Instead of waiting for new content, we took what they had — videos, product shots, founder clips — and turned them into direct‒response ads.

Then we launched one Meta campaign using a clean testing structure (CBO campaign, 4 different ad concepts, 3 variations per concept)

This let us test fast, get clean data, and validate what angles made people buy.

🎯 Step 2: We Found What Worked

In the first 10 days: around $1,000 ad spend and around $4,000 in tracked revenue

Clear signal: people wanted this product, and they were buying it online. That was all we needed to greenlight the next phase. We had proof of product–market fit for direct sales.

🚀 Step 3: We Scaled with More Ads, Creators Content, Website Fixes, and New Channels

Now that we had a winning angle, we pushed hard:

1) Shipped product to creators for TikTok/Reels‒style ads.

2) Rebuilt the landing page to drive higher conversion.

3) Set up retention flows (email/SMS) to lift LTV.

4) Launched on Google and TikTok to expand reach and retarget.

We didn't scale randomly, we built on what already worked.

Just 30 Days Later, Here’s What Changed

Direct-To-Consumer Revenue Skyrocketed

They went from $2.2K to $97K in 4 weeks, all direct-to-cosumer revenue, with higer margins and better retantion rates.

Launched, Validated, and Scaled, All Without Risk

They didn’t pay us upfront. No locked-in contracts. No wasted months. We tested fast, proved it worked, and scaled once results came in.

They Took Back Control of Their Sales, Pricing and Marketing

No more relying on stores, distributors, or middlemen. They now sell straight to their buyers, with full control over pricing, margins, and marketing.

Now It’s About Growth and Profit

We helped them collect customer data, build email flows, and drive repeat sales. Now they grow month after month, not just launch and hope.

But how is it looking now?

Why We Keep The Brand Private 🤐

This brand is one of many we work with in the food space, and we protect all of them. Would you want your competitors to see your ad angles, ad spend, and cost per acquisition? We keep things tight. But if you want to see the kind of ads we make, check our portfolio below.

Need a reference?

We’re happy to put you in direct contact with our clients. Real founders like you, telling you exactly how we work and what results they got. Just ask and we'll make it happen.

Ready to Make the Shift?

You’ve seen how we work. You’ve seen the results. If you're done losing margin to retail and guessing online, now’s the time to build your own direct sales channel, with partners who only win when you do.

We only take 3 new brands per month to stay hands-on and focused.

👉 Book your free strategy call below and let’s see if we’re a fit.

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